Integrated suite of communications for Bridgewater State University (BSU) that includes: recruitment materials, look-book, academic offerings brochure, honors program brochure, branded fall preview events, high school and community college counselor mailings, yield communications, high school juniors targeted piece, and advertising.
In an effort to elevate firmly rooted perceptions of the school, we worked to develop an overarching theme for the materials centered on "Opportunities." The look, feel and content of the pieces helps prospective students discover the wealth of experiences offered at Bridgewater before they ever set foot on campus.
Work done while working at kor group
Creative Direction: MB Jarosik
Design: Doug Rickert
Photography: Tim Llewellyn
Writing: Libretto