![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/03662267f013ad217336372e1eb85ab33200ddd3cbffbde698adec8c15c4a075d74eb1f07a1aebe1_rw_1920.jpg?h=d30df4436d9c2f83c228e3549d168b03)
Hebrew SeniorLife's Strategic Plan Highlights is a document that outlines the goals for the organization future operational and fundraising goals. Serving as a key new piece in their Brand, we established a new color palette and typographic system for them to use. We incorporated existing photography with the addition of new illustrations to help clarify their goals.
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/e727f71a21d56b51f2a0016890807a439d5e21d607238ba516c6d52ee4d663d17d47ee282ee9b40a_rw_1920.jpg?h=7366767f11444d9d2783ebfb78ad1e4a)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/fe7c6dafaa07fb2445fd39fbf252b4052e276b495611aff809f11d3b301a58bf3828bd0babf76912_rw_1920.jpg?h=27b327e45ef892e3f4193853d427891f)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/8afe678c815fc101ec3a258c7190ff5289aee1c5c9672735926ad22e4a8a0fa503f642ea03c11f4e_rw_1920.jpg?h=5cd029438e62f527d7322b93fc238338)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/dea94ec6edaf6e738955a3bc5bd4d00cff7fb0a896eca64a1c031fdbb79b0c248edda2f0cb5e00c8_rw_1920.jpg?h=d635cd81f13316e005531e5b85af7614)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/497b88c5bda04295f35a39e12f68c6effd8d4bfaf73ccdef8c247769d43daa62c0388c8a68fcbabc_rw_1920.jpg?h=a52bf6a1eba555ed9a79f749b4bf0338)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/414a1e21387dd8869ba3aeede47c89d909ce53c964f84735c0dc6fcbdb3284c1bfe42dd117e4245f_rw_1920.jpg?h=9f4fb866c497dd56f20ce40aef713821)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/c6e77aba581e9261a18cfcdea11a94cc5449692051ef5e8f7ee0d0f7df24f633d135dfbea67feb8e_rw_1920.jpg?h=068bcce43de87acbae16155513768dff)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/9428417c2109985700ff221a678045104dd2ec0beb4bc7d52a4fb1f8c9c6c57c7e317c894e22c62c_rw_1920.jpg?h=df0267df1675bc9e51e034e431123e2d)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/b3ebad26ee6069acbfb20f903479ae94a5b49faf44d699b32be6875fa8ad86d0798a6c5be78f6079_rw_1920.jpg?h=21d2af5d336bb69a1e34afb69abc1d26)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/4ce572e8fadfd55ea160c3ff5c40c13e52b43e39b8e125c3662c3afc77b67a6c39661635455023f2_rw_1920.jpg?h=ce59cbf4f37f2945496e7e725bbe4647)
![](https://cdn.myportfolio.com/51c3f517c26f4da9882be6119b6923d3/932c4007888bfee6488c9a69ef6abea7c6e353c9c4201d552a5235fa6ed10cb020b2bb36d2c7bcc4_rw_1920.jpg?h=f493ab4b49ef8131774edd365df4634c)
Work done while at kor group.
Creative Direction: Anne Callahan
Design: Doug Rickert
Writing: Libretto