This advertising campaign raised awareness in Massachusetts around the importance of an art education, by highlighting and juxtaposing the historical and modern images of various art and design mediums found at the college. Various ads were placed throughout digital, print, environmental, geo-targeted environments around the Commonwealth.
Work done while at kor group.
Client: Massachusetts College of Art and Design
Art Direction: Anne Callahan, Jim Gibson
Design: Doug Rickert
Advertising Strategy: Anne Richardson